Wat zijn Targetingmogelijkheden?
Targeting is de term waarmee wordt aangeduid welke instellingen de adverteerder gebruikt om zijn of haar doelgroep te bereiken. Elk advertentienetwerk heeft zijn eigen targetingmogelijkheden, zoals de locatie van de bezoeker, het tijdstip, het zoekwoord of apparaat.
Wat is targeting in marketing?
Targeting in de context van marketing staat voor het splitsen van een grotere groep in kleinere segmenten. Zo kunnen marketing inspanningen toegespitst worden op een specifieke doelgroep, bestaande uit potentiële klanten met overeenkomende interesses en kenmerken.
What is affinity audience targeting and how does it work?
Affinity audience targeting is not new. Facebook, Google, and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale.
What is the difference between target group and affinity marketing?
However, the term affinity marketing should be distinguished from target group marketing and niche marketing – these names primarily refer to the size of a group or possibly to its characteristics. Affinity marketing also involves a very special promotion technique.
What is custom affinity and why should you use it?
Where custom affinity shows value is the ability to have more control over the affinity categories (and we know PPC managers love control and transparency). With custom affinity audiences you determine your target affinity audience based on specific URLs and categories on the Google Display Network.
What is the best practice for affinity marketing?
Standard affinity marketing practice is to find one or more opinion leaders within the set group. Communication should start with this person, who, ideally, already has a respected position within the group and enjoys a high degree of credibility. Affinity marketing works using social mechanisms.